The video, entitled "Register To Vote In 1:34 With The One And Only Cher" Sees the 'Burlesque' actress delve into her large make-up bag and explore some of its content for viewers.
A particularly funny moment comes one-minute-and-ten-seconds into the video when the excited 70-year-old endearingly shrieks "Oh my God! I love this" about one particular cosmetic item, before asking the camerawoman to read what its name is.
The video is part of a series launched by YouTube, encouraging viewers to register to vote in this upcoming election.
"Did you know it only takes 1:34 to register to vote? For National Voter Registration Day, starting today the YouTube community will be making 1:34 videos to make sure that you're registered to vote.
"We believe in giving everyone a voice. So this U.S. elections season, we’re committed to making sure that people--especially young people--use their voice by voting."
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